Fight back against greenwashing tactics
Lifting the curtain on greenwashing tactics used by Big Livestock
About Big Livestock’s Big Greenwash
The total combined livestock emissions of 15 of the world’s largest meat and dairy companies exceed the individual emissions of ExxonMobil, BP and Shell.
At a crucial time when the planet must dramatically reduce its greenhouse gas emissions, these global animal protein giants are driving consumption of meat and dairy by ramping up production and exports.
Many of these companies claim to have ambitious climate targets – but when you look beyond the rhetoric, much of it is greenwash.
Here we expose the key tactics Big Meat and Dairy use for their Big Climate Greenwash.
The Tactics
-
Tactic #1
Creative Accounting
Measuring and reporting emissions in clever, misleading ways that make a company look like it’s making more climate progress than it really is.
See how this tactic is used -
Tactic #2
Techno-Fixes
Claiming that “new”, “green”, and “innovative” technologies can reduce emissions so well that the industry can keep producing (more) meat and dairy.
See how this tactic is used -
Tactic #3
Downplaying Climate Impact
Pretending that the Big Livestock industry isn’t a major driver of climate change, and doesn’t have a major responsibility to make meaningful emissions reductions.
See how this tactic is used -
Tactic #4
Strategic Storytelling
Feeding the public narratives that make us think Big Livestock has our best interests – and the planet’s – at heart.
See how this tactic is used
