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Fight back against greenwashing tactics

Lifting the curtain on greenwashing tactics used by Big Livestock

About Big Livestock’s Big Greenwash

The total combined livestock emissions of 15 of the world’s largest meat and dairy companies exceed the individual emissions of ExxonMobil, BP and Shell.

At a crucial time when the planet must dramatically reduce its greenhouse gas emissions, these global animal protein giants are driving consumption of meat and dairy by ramping up production and exports.

Many of these companies claim to have ambitious climate targets – but when you look beyond the rhetoric, much of it is greenwash.

Here we expose the key tactics Big Meat and Dairy use for their Big Climate Greenwash.

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