Measuring and reporting emissions in clever, misleading ways that make a company look like it’s making more climate progress than it really is.
Setting a future baseline
Setting a climate target using a future “business as usual” projection as a baseline for emissions reductions, rather than using past emissions levels.
Paying to take credit for someone else’s climate action so a company can continue polluting and still reach its climate targets.
Lack of transparency, missing information, no verification of data
Setting climate targets and claiming emissions reductions that are not verifiable by the public.