Creative Accounting
Measuring and reporting emissions in clever, misleading ways that make a company look like it’s making more climate progress than it really is.
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Trick #1
Setting a future baseline
Setting a climate target using a future “business as usual” projection as a baseline for emissions reductions, rather than using past emissions levels.
See how this tactic is used -
Trick #2
Offsets
Paying to take credit for someone else’s climate action so a company can continue polluting and still reach its climate targets.
See how this tactic is used -
Trick #3
Lack of transparency, missing information, no verification of data
Setting climate targets and claiming emissions reductions that are not verifiable by the public.
See how this tactic is used