Downplaying Climate Impact
Pretending that the Big Livestock industry isn’t a major driver of climate change, and doesn’t have a major responsibility to make meaningful emissions reductions.
Focusing on emissions intensity as opposed to overall emissions
Big Livestock companies distract from their impact by shifting attention to ‘Emissions intensity’, emissions per meat and milk produced, as opposed to their overall emissions.
Scapegoating – shifting blame to fossil fuel industry
Meat and dairy companies avoid taking responsibility for their negative environmental impact by shifting the focus to the fossil fuel industry.
Not measuring climate impact – lack of transparency
Big Livestock companies have found an effective way to avoid taking responsibility for their climate impact - to simply not measure or report on it.