Feeding the public narratives that make us think Big Livestock has our best interests – and the planet’s – at heart.
“We’re helping farmers”
Big Livestock exploits people’s desire to support local farmers whilst they continue selling cheap, factory farmed products.
“We’re feeding the world”
Big Livestock companies need us to believe that animal agribusiness feeds the world with critical nutrients, but there's more than enough food to go around.
“Eating meat is part of our culture”
Big Livestock companies reinforce the idea that eating meat is traditional, but we've never consumed this much of it in human history.