Techno-Fixes
Claiming that “new”, “green”, and “innovative” technologies can reduce emissions so well that the industry can keep producing (more) meat and dairy.
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Trick #1
Biogas (a.k.a. Biogas digesters, methane digesters)
While biogas can be used to power vehicles and heat homes, it still emits carbon when it is burned, so isn't fully eliminating emissions from animal agriculture.
See how this tactic is used -
Trick #2
Methane-reducing feed additives
Feed producers and industrial meat companies argue that innovations in feed additives to reduce methane emissions will allow meat producers to create fewer emissions while producing meat.
See how this tactic is used -
Trick #3
‘Precision agriculture’
Companies claim that they are making industrial animal farming “more efficient” (and therefore more environmentally-friendly) with “precision agriculture".
See how this tactic is used