Greenwashing Tactics
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Tactic #1
Creative Accounting
Measuring and reporting emissions in clever, misleading ways that make a company look like it’s making more climate progress than it really is.
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Tactic #2
Techno-Fixes
Claiming that “new”, “green”, and “innovative” technologies can reduce emissions so well that the industry can keep producing (more) meat and dairy.
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Tactic #3
Downplaying Climate Impact
Pretending that the Big Livestock industry isn’t a major driver of climate change, and doesn’t have a major responsibility to make meaningful emissions reductions.
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Tactic #4
Strategic Storytelling
Feeding the public narratives that make us think Big Livestock has our best interests – and the planet’s – at heart.