Measuring and reporting emissions in clever, misleading ways that make a company look like it’s making more climate progress than it really is.
Claiming that “new”, “green”, and “innovative” technologies can reduce emissions so well that the industry can keep producing (more) meat and dairy.
Downplaying Climate Impact
Pretending that the Big Livestock industry isn’t a major driver of climate change, and doesn’t have a major responsibility to make meaningful emissions reductions.
Feeding the public narratives that make us think Big Livestock has our best interests – and the planet’s – at heart.